Vogue Eyewear celebrates 50 years of history with an exclusive capsule

In an ode to the beginnings, the present, and the future, Vogue Eyewear celebrated its 50th anniversary with an homage to a reality that has shaped the way we see the world since 1973. Colorful, inclusive, and creative, the brand celebrates people who experience trends as an expression of something beyond fashion. Through installations portraying the brand's Italian muses, to its first forays onto the international stage in the 1990s and 2000s with supermodels such as Gisele Bundchen, Kate Moss, and Eva Mendes, to capsules created in collaboration with Gigi Hadid, Millie Bobby Brown, and Hailey Bieber, the brand traced fifty years of shared history. The new collection was also unveiled, and presented in the cozy space at Via Tortona 35. The range is all about the fun and interactive expression of what it means to be "in vogue". The campaign describes the vision of the brand and its constant evolution with a 50th Anniversary Capsule of the best-selling Vogue Eyewear models.

The buzzword is pink, in the Hot Pink variant. This provocative and bold hue fuses the complementary realities of rebellion and inclusion, belonging and identity, and plays with signature elements in unexpected ways, just as the brand plays with its logo - creating a new futuristic 3D logo with metal bubble letters for the anniversary campaign - or dust off icons from the archives in a contemporary way with redesigned packaging. Mixing original bestsellers from the 1970s, a charm with bold features, casual offerings from the 2K generation, and trendy geometrics or glamorous retro shapes from the 2000s, the 50th-anniversary capsule tells the story of each decade of Vogue Eyewear with a specific pair of glasses reinterpreted with a generous splash of celebratory pink. The festive mood was accompanied by the sounds of Sophie and the Giants, the British indie pop group whose rhythm of hits such as Hypnotised fully reflected the celebratory spirit of the evening.

The capsule can be purchased at vogueeyewear.com and in stores.