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Vogue Eyewear and the ode to freedom in “No Rules Club”
The brand's SS25 collection free from prejudice
Fashion
April 18th, 2025
April 18th, 2025
Each season, Vogue Eyewear launches a collection dedicated to self-expression, personal style, and individual values. This time, for SS25, the brand has decided to break free from labels and rules, unveiling a bold collection centered on freedom. This is how the No Rules Club comes to life—a manifesto of an authentic and unique aesthetic, bold and spontaneous, stepping beyond the ordinary to reveal, through each frame, the original and surprising personality that resides within all of us. The inspiration behind the new SS25 collection by Vogue Eyewear is precisely the feeling of completeness and self-fulfillment that comes from being in perfect harmony with one’s inner self. There is nothing more beautiful than telling one's own story through personal style, without filters or compromises, and this very essence is at the heart of the brand's new designs. The frames, with their irregular silhouettes, feature transparency as well as bold colors, offering unexpected shapes and tones—a tribute to creativity and spontaneity. The metal frames are thin, while the acetate ones are voluminous and eccentric, capturing attention without fear.
In 2025, Vogue Eyewear also introduced a new segment within its collection. Teen is a line designed for a younger audience, dedicated to all 13 to 17 years old creatives and dreamers who want to stand out for both their originality and style. The frames in this line are compact and versatile, suitable for everyday wear as well as special occasions. Among the most distinctive models of Vogue Eyewear’s No Rules Club is the cat-eye model, featuring sharp lines and enhanced with a pearlescent effect using IML technology, along with an octagonal metal model with a double bridge, boasting sharp cuts and exposed metal temples, perfectly embodying a contemporary elegance that balances industrial and refined elements. The collection is further enriched with oversized silhouettes, a style making a strong comeback both in urban streetwear and on the runway, allowing wearers to express their full energy through a playful mix of bold colors and transparencies. Finally, there is the ultra-light titanium frame, a must-have for all minimalist design enthusiasts, embodying a delicate yet resolute essence. With the title No Rules Club, the new Vogue Eyewear SS25 collection is a tribute to everyone’s personal style—free from rules and prejudices.
