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Louane is the new face of Vogue Eyewear, for a colourful SS25
The brand's spring-summer collection frees itself from prejudice
Fashion
April 3rd, 2025
April 3rd, 2025
As spring returns with its first softened breezes and more pronounced rays of sun, Vogue Eyewear is also making a comeback, not only with an all-new, vibrant SS25 collection but also with a new french ambassador who shines just as brightly: Louane. She is not just any ambassador; she is the very first face of Vogue Eyewear in France. In addition to energizing our daily lives with her songs and powerful voice, Louane is also a free-spirited, bold, and resolutely modern personality—exactly like Vogue Eyewear’s new collection. With the aim of showcasing a confident, daring, and boundary-breaking fashion, this collaboration between the brand that fills our summers with color and the dynamic, spontaneous singer brings to life eyewear that goes beyond being mere accessories to become true statements. The collection is an invitation to celebrate individuality, break free from judgment, overcome personal inhibitions, and dare to live freely. And this season, Vogue Eyewear aims not only to promote authenticity toward oneself but also toward others. For Vogue Eyewear and Louane alike, everything is about connection, shared energy, and making space for those who accept us unconditionally as we are.
Spontaneous shapes meet in a whirlwind of vibrant colors, where irregular sunglasses and optical models embrace subtle transparencies. Refined metallic lines intersect with unexpected silhouettes, while bold acetate frames stand out with wide temples and contrasting lenses. By blending Louane’s radiant energy with Vogue Eyewear’s lively vibe, the collection and the brand as a whole connect with a confident generation, always on the lookout for new trends to express themselves fully. More than just an ambassador, Louane embodies a mindset where fashion becomes a means of self-expression, without compromise. Vogue Eyewear’s vision for SS25 is undeniably unapologetic, open, and accessible to all. From new trends to revisiting timeless classics with a modern twist, it speaks to those who dare, those unafraid to be themselves—whether it pleases others or not. To those who are free, bold, and unapologetic. Just like Louane. The frames she wears in the campaign are already available at partner opticians and on the Vogue Eyewear website.
