The new House of Genius project by Moncler

Last September Moncler had transported its community on a journey around the world with MONDOGENIUS with a global and digital experience of immense scope. Today the spirit of MONDOGENIUS returns to the most important cities in the world with Moncler House of Genius. With a series of pop-up spaces curated by David Fischer, the founder of Highsnobiety, who has also signed a capsule collection together with the brand, Moncler House of Genius will make its debut in four pop-up stores in London, Seoul, Shanghai and New York before arriving in 16 of the brand's leading boutiques around the world, that re-imagine the appearance of an alpine refuge by combining the yellow color, symbol of Genius Project, with mirrored surfaces with a futuristic look. The universe of the brand that will also be explorable online with a digital launch on the moncler.com website and with a pop-up in the Highsnobiety e-store.

In addition to a selection of the best garments from all Moncler Genius collections, House of Genius will also present a new capsule co-signed with Fischer that will also include ten limited edition removable patches to customize jackets and vests. Many of the capsule models will also be made from recycled materials such as advanced fabrics from the brand's warehouses and recycled nylon linings. The packaging that accompanies them is also created with paper and cardboard from responsibly managed forests and recycled materials.

Moreover, for the occasion, Moncler has opened the doors of its House of Genius to some of the most relevant brands in the world to collaborate on a series of iconic garments: from Kanata sweaters, to Casio's G-Shock watches; from Mattel's UNO deck to casualwear with custom-made graphics by Advisory Board Crystals, to ORTLIEB waterproof bags, Fujifilm camera, retaW car fragrances and ballpoint pens from the historic German brand Kaweco.

In addition, with HOKA, the brand has signed a collaborative model of the Mafate Speed 2 sneaker, updated to withstand mountain climates and an upcycled jacket collection signed by the visionary designer Chen Peng, which mix functionality and conceptual design giving a new twist to the jackets of the previous collections of the brand.