London Men's Fashion Week SS18 Moodboard

"Buy less, choose well, make it last" or "Remade Reduce Recycle Raeburn" are the slogans shouted at London Fashion Week.

From Vivienne Westwood to Christopher Raeburn, designers are keen to argue consumerism with smart and eco-friendly purchases. This is one of the themes that have characterized the last few days: taking care of what you have and turning it into something unique and precious.

Everyone declines this idea in his own way. For many, such as A-COLD-WALL* or Xander Zhou, means reworking the uniforms we wear every day at work; others like Topman Design or Edward Crutchley choose to move to the present mode of the past and it does not matter whether it’s the ‘80s of the New Romance or Japan of the Edo period.

Cottweiler and Martine Rose explore the sport, which becomes extreme, almost a vehicle to challenge themselves and become immortal; while Kiko Kostadinov and Matthew Miller are concerned about the darkness that advances wrapping up contemporary society.

All facets of the same coin.

All worlds enclosed in the fashion universe.

Here are some of the most interesting of this London Men's Fashion Week SS18.

An homage to

Martin Rose - Trevor Hughes

Wales Bonner - James Baldwin

Xander Zhou - Hong Kong police uniform

Band of Outsiders - Jacques Tati's movie poster

Cottweiler - Marathon des Sable, Illustration by John Macneill

Charles Jeffrey Loverboy - Vivienne Westwood Pirate collection 1985

Charles Jeffrey Loverboy - Portrait of Elizabeth I

Topman Design - Steve Strange

Joseph - David Hockney

Edward Crutchley - 19th centuryJapanese Samurai

Kiko Kostadinov - Manhunter

Bobby Abley - Teletubbies

 Art & Design

Craig Green - Matthias Grûnewald, The Isenheimer altarpiece

Katie Eary - Robert Kushner

Wales Bonner - Chris Ofili, Blue Biceps

Toga Virilis - Mike Glier