OOTD

Perhaps one of TikTok's most popular hashtags with 163.3 billion views, #OOTD (Outfit of the Day) is decidedly here to stay. Its success speaks volumes about the explosion of self-produced content popularity in recent years – and the phenomenon is not limited to TikTok but also extends to Instagram, where the hashtag has 1.6 billion interactions. Having an online presence in 2023 means being a protagonist, as celebrities are not the only ones to showcase their style.