Barbiecore

The Barbie film dedicated to the famous Mattel doll grossed a billion worldwide, leaving a cultural impact beyond numbers. Greta Gerwig's excellent work, the soundtrack created by global pop stars and the movie’s tailored promotional strategies for Margot Robbie and Ryan Gosling contributed to 96.6 billion TikTok views and 802 million interactions on Instagram (particularly during the summer of 2023).