Carhartt

In 2023, vintage and second-hand shopping gained popularity, reflected in the rise of Carhartt, the epitome of American workwear, achieving record figures. Cargo, Jet Pants, and Detroit Vintage Jackets garnered 2.9 billion TikTok views, and Google searches rose in the summer of 2023. The Gen Z cool kids showed love for vintage workwear, especially when it bears the Carhartt label.