Fast Fashion

Despite increasing controversies around fast fashion chains, interest in the phenomenon continues to grow. From Shein’s fake press trip to the ongoing factory worker strikes, fast fashion faced criticism on all fronts in 2023, both online and in real life. The hashtag #fastfashion has 1.7 billion views on TikTok, with narratives like #haul and #stopfastfashion presenting contrasting aspects of the phenomenon.