Pinocchio: the bakery adorned with the color of baked bread

“Perfumes, colors and sounds respond to each other”.

Charles Baudelaire wrote this in Les Fleurs du mal. More than 160 years later, the Japanese firm I IN Inc. turned those verses into a new idea of design in which beauty, senses, shapes and colors work together to create a space with a strong impact. The perfect example of this aesthetic is Pinocchio, a bakery located in front of the Oguchi station in Yokohama, which stands out from all the other buildings in the neighborhood for its original facade. 

If you take a distracted look at it from the street, it may almost look like a small fashion boutique, but if you get closer, everything becomes clear. The ochre tone of the wall, interrupted only by a large sliding glass door, blends with the scent of baked bread in the air. Once inside, the same golden hue, emphasized by soft lighting, creates warm and intimate minimalism that recalls Muji's style. Everything is well-organized and simple: the products are put into wicker baskets and then placed on long wooden shelves, the same material used for the floors.

At Pinocchio, each element has been carefully designed to evoke the image of baked bread, proving how, with an almost poetic skill, I IN is able to blend together the commercial environment and the product.