Flower Mountain opens its first flagship store in Milan An inauguration celebrating the brand's tenth anniversary between exploration and creativity

Ten years of journey, cultural contaminations, and an authentic bond with nature: Flower Mountain celebrates this milestone by opening in Milan, at Via Durini 4, its first flagship store and launching an exclusive capsule within the SS26 collection. The space reflects the brand’s identity in every detail. Burnt wood surfaces interact with a Japanese-inspired artwork and with furnishings featuring irregular and dynamic lines, while warm shades of sand and taupe are paired with precious materials such as marble and golden details. The environment, essential yet refined, evokes natural landscapes and open spaces, transforming into a place of encounter and inspiration where footwear and accessories with a hybrid soul take shape.

To celebrate this symbolic step, Flower Mountain introduces a capsule that gathers the most representative models of its history: Flower Mountain Mustard Walnut, Flower Mountain Pampas, Flower Mountain Yamano, Flower Mountain Iwano and Flower Mountain Yamabushi, all reinterpreted with new finishes and special details. Added to these is a brand-new model, Flower Mountain Pu-erh, inspired by the Chinese fermented tea from which it takes its name, symbolizing patience and transformation. With a silhouette reminiscent of 1980s running shoes revisited in a contemporary key and a sole with a minimal stone-effect pattern, Pu-erh represents the ideal bridge between past and future, combining lightness and agility in an essential design.

All the models of the capsule share a palette inspired by the natural tones of the outdoors, alternating earthy nuances with vibrant touches of turquoise, purple, and fiery red. It is a chromatic narrative that expresses the dual soul of the brand, suspended between spiritual dimension and urban vocation. Over the past ten years, Flower Mountain has built a recognizable imagery, blending Japanese sensitivity and Italian expertise to create products crafted down to the smallest detail. The anniversary marks not only a point of arrival but also the beginning of a new journey, to be undertaken with the same harmony and innovation with which it all began.