North Sails' newest collection is an ode to urban life

A new language is taking shape in the streets of our cities: a young, bold, and spontaneous style where the line between urban and performance blurs. The same spirit defines the new North Sails North Tech SS2025 collection. Designed for those who treat the city like a playground and don’t compromise on comfort, functionality, sustainability, or style, this line brings over 35 years of North Sails' technical expertise, reinterpreted through the lens of a generation that lives “wild and free.” Inspired by San Francisco and the Bay Area—where skyscrapers meet the Pacific Ocean breeze—the collection smartly incorporates recycled technical fabrics. This isn’t just a sustainability claim: water repellency, wind protection, and thermal insulation are key features to adapt to sudden climate shifts between neighborhoods and waterfronts. In a stylistic landscape where versatility is essential, North Tech garments—from jackets to trousers, shirts to knitwear—are lightweight, quick-drying, and packable: perfect for transitioning from desk to weekend on the road in a heartbeat.

In true North Sails Ocean Positive spirit, the collection includes recycled technical fabrics and obsessive attention to detail: reinforced seams, waterproof zippers, and water-repellent finishes. Over 90% of materials come from responsible sources, proving that functionality and sustainability can coexist without compromise. The technical approach is paired with a versatile, urban design: jackets that are lightweight yet high-performance fold easily into a backpack, while thermal tops help you ride out sudden temperature drops between the office and an evening out. On one hand, there’s a minimal approach suited for any scenario; on the other, pops of color inspired by sails and ocean reflections—from deep blues to lighter, sunlit shades. Everything is made to match the packed, unpredictable agenda of those who choose the city as their stage—from early morning commuting to last-minute rooftop gigs under the stars. With North Tech SS25, North Sails once again proves its multitasking DNA: sporty tailoring, eco-conscious material research, and sensitivity to both urban and marine environments. It’s the synthesis of a generation that refuses to stand still, choosing clothes that adapt to every turn in the road. That’s why, in the corners of a city that faces the sea, the North Sails mantra rings clear: explore without limits, with style and awareness.