The collaboration between H&M and Paco Rabanne is coming soon

The rumors about this co-branding had been circulating for a while, but the official confirmation came during Paris Fashion Week. This collaboration holds a different significance for both brands: for H&M, it marks their second major annual project, following the Mugler collection released in May, while for Rabanne, this partnership strengthens the decade-long vision of its creative director, Julien Dossena. Over the years, he has worked hard to expand the brand's target audience and stated to WWD: «We now know the type of customer who identifies with the brand.»

H&M's history of collaborations, which continues to delight its audience with prestigious partners year after year, expands even further with a collection that, judging by the usual retail prices we see, is expected to feature items ranging from €39.99 to €599. So, it's the usual collaboration accessible to all budgets, with the difference that the one with Rabanne will be unique in that it won't be limited to clothing but will also include a carefully curated selection of homeware items, including a blanket featuring the brand's new monogram.

According to WWD, the collection will be diverse, ranging from glamorous pieces to more versatile and comfortable ones like tracksuits. Moreover, this partnership with Rabanne will be an opportunity for H&M to experiment, as the Swedish brand has never used metal mesh in the construction and ornamentation of its garments, a distinctive feature introduced by designer Paco Rabanne back in 1966 and subsequently becoming a point of recognition for the brand. With yet another high-profile collaboration, H&M boosts its image significantly, asserting itself strongly against its competitors.