10 years of the Jadon boot by Dr. Martens

For years, the silhouette of the Jadon, the famous combat boots with an imposing platform, has garrisoned the wardrobe of thousands of youngsters new to the brand's non-conformist style, and of those who have known Dr. Martens all their lives. On the occasion of the boot's tenth anniversary, Damien Wilson, the former creative director of Dr Martens, and the current Darren McKoy, collaborated on a dedicated short film, sharing various anecdotes related to the history of this iconic shoe. 

TommyTon

Samantha Gallon

Reino, The Great Frog

Darren McKoy

Darren McKoy

Bethany Rist

BryanBoy

BryanBoy

Damien Wilson

Darren McKoy and Damien Wilson

Darren McKoy and Damien Wilson

Darren McKoy

Together with photographer Tommy Ton, fashion blogger Bryanboy, and some of the collectors and creatives who have shaped the brand's DNA, the short film is an immersive portrait of Jadon's aesthetic, the people who took part in its creation, and how the object will evolve in the future. A distinct silhouette, a captivating spirit; since 2013, Jadon has been fully interpreting the countercultural style of the classic 1460, elevating it to the ultimate degree. Immediately succeeding in entering the music scene and the styling choices of those who are part of it, Jadon is a confirmation of the brand's iconicity, an image still in the making that represents the free spirit of its wearer.