The new SS22 campaign by A|X Armani Exchange

In the new SS22 campaign, a strong sense of individuality binds the urban tribe of A|X Armani Exchange: diversity that unites in the freedom to express oneself, through gestures, clothes, attitudes. The new advertising campaign, shot in a graphic black and white by Oliver Hadlee Pearch, with the artistic direction and styling of Carlos Nazario, celebrates those who choose to explore style as a sign of their personality, with audacity and without filters.

Portrayed alone or in small groups against a neutral background, models and tiktokers India Rawsthorn, Anna Villemoes, Yuancen Xia, Daniel Millar, Desire Mia, Mathieu Simoneau move, dance, run in front of the lens. Clothes, accessories, watches and glasses become instruments of a personal story, in which music is the fundamental link in a world made of connections, fun and joy.

Music as an element of union returns in the video that expands and completes the campaign, accompanied by the sounds of 'all his decisions', a song composed by Siberian DJ, producer, author and singer Nina Kraviz, which will be released on March 4 with her label трип .