Supreme made a giant Box Logo

In quarantine times, the message "Stay at home" has been declined in every possible variant. But there is no better variation than that of Supreme who on April 5th bought an entire page on the Sunday edition of The New York Times that does not advertise or advertise an imminent drop nor contains writing or messages whatsoever. Only two boys are seen in full-Supreme home outfits lying on a sofa while the wall behind them is decorated with a giant white Box Logo Tee.

Needless to say, an already cult object in itself like the Box Logo Tee, transformed into something like a huge tapestry has caught the mark, at least for fans of The James Jebbia brand. The advertisement, according to some, was supposed to advertise the drop of a charity Supreme T-shirt, but it wasn't because the huge Box Logo has already appeared twice on Supreme's Instagram account with the message "Stay Home." This is the second time Supreme has occupied the pages of a newspaper, the first being when the brand and the iconic newspaper The New York Post collaborated for a Box Logo and a special edition of the newspaper.