Shawn Stussy registered a new trademark

"Shawn" is the name the new trademark registered by Shawn Stüssy in the past days and that portends the return of the designer in the world of streetwear. The logo of the new brand is the signature of its founder, written in the inimitable calligraphy that has made the graphics of Stüssy's garments so iconic and which was recently used by Kim Jones in his latest collection for Dior. The S/Double Corporation has requested the registration of the new trademark, but it's not yet known whether this will be the protagonist of a revival of the S/Double brand or the birth of an entirely new brand.

Thanks to Kim Jones and Dior, the name and artwork of the legendary Shawn Stüssy returned to the limelight in the final months of 2019. Stüssy's return to the stage was a triumph, not only because it took place after many years of apparent media silence, following the founding of the S/Double brand in 2008 and the even more distant abandonment of his own brand in 1996. There is no official news yet on Shawn Stüssy's new projects but the recording of this trademark may hint at the imminent arrival of new works.

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