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Loewe withdrew a striped suit that was similar to Auschwitz's uniforms

The controversial item was part of the recent “William de Morgan” collection

Loewe withdrew a striped suit that was similar to Auschwitz's uniforms The controversial item was part of the recent “William de Morgan” collection

This Friday Loewe had to withdraw from the trade a black and white striped suit accused by the social media users of resembling Nazi concentration camp uniforms. 

The case exploded on social media after a post by Diet Prada denouncing the very strong and objective resemblance of the suit with the uniforms on display at the Auschwitz museum. The suit - sold for 1800€ - was part of the capsule collection inspired by the English ceramicist William de Morgan in which "the imagination is set free and the magical is blended with the everyday".

In addition, as Diet Prada pointed out, comments from Instagram users who declared the outfit offensive and tacky were weeks old and were ignored by the brand. To put an end to the scandal, Loewe immediately withdrew the item from the trade and posted a message of apology:

 “It was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan could be misconstrued as referring to one of the most odious moments in the history of mankind," the statement read. "It was absolutely never our intention and we apologize to anyone who might feel we were insensitive to sacred memories."

Other major fashion brands have found themselves at the centre of similar controversies in the past, such as Prada with accessories from the Pradamalia line and Gucci accessories that last year released a black Balaclava Jumper reminiscent of blackface, a faux pas that forced Alessandro Michele flying to New York to apologize in person to Dapper Dan. Zara also ran into similar scandals in 2007 and 2014 when she had to pick up a bag decorated with a swastika and a striped shirt with a yellow six-pointed star printed on her chest, adidas when, in 2012, she had to pick up the Jeremy Scott Roundhouse Handcuffhouse, better known as "Shackle Shoes", and Umbro when he created a sneaker named Zyklon in 2002.