Let's take a look at the most beautiful, interesting, cool and innovative SS18 advertising campaigns: from the digital paintings by Ignasi Monreal for Gucci, to the paparazzi style images by Balenciaga, from the Kardashian-Jenner clan for Calvin Klein to the cinematographic shots by Bottega Veneta, from Kim's clones Kardashian for Yeezy to the iconic Kate Moss and Vincent Gallo for Saint Laurent.

 

Gucci

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 13
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 12
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 1
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 2
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 3
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 5
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 4

Alessandro Michele for the advertising campaign SS18 chooses the Spanish Ignasi Monreal. The illustrator and artist gives life to Utopian Fantasy, a series of dreamlike works, in which he re-elaborates with his unique style masterpieces such as Arnolfini Portrait by Jan Van Eyck, The Sleeping Beauty by Hans Katzka o Ophelia of Pre-Raphaelite John Everett Millais.

 

Calvin Klein Underwear & Calvin Klein Jeans

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 23
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 25
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 24
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 14
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 26
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 19
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 22
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 21
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 20

The new concept of #MYCALVINS puts the family at the center (real or formed by friends), as a symbol of unity between individuals, and becomes #MYFAMILY. In addition to the goal of Willy Vanderperre the sisters alternate Kardashian-Jenner, but also the crew A $ AP Mob, Kaia and Presley Gerber, Solange Knowles and Millie Bobby Brown with Paris Jackson.

 

Yeezy

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 18
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 16
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 17

For the Yeezy campaign 6 Kanye West turns Paris Hilton, Sarah Snyder, Sami Miro and Amina Blue into Kim Kardashian clones, paparazzi-style portraits.

Absolutely simple and brilliant.

 

Balenciaga Womenswear & Balenciaga Menswear

 

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 15
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 56
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 0

More paparazzi style images, made by Best Image, for the Balenciaga womenswear campaign. Among the protagonists who try to cover their faces and escape from the photographic lens is Stella Tennant.

To present the men's collection to the world, Demna Gvasalia chooses the family portraits from the 80s mood of Robbie Augspurger, famous for the series "Glamor & Headshots".

 

Raf Simons

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 28
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 44
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 45

In the images of Willy Vanderperre we find the neon Chinatown that recalls the atmosphere of "Blade Runner" already seen during the New York show of the collection.

 

Saint Laurent Womenswear & Menswear

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 6
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 7
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 8
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 9
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 27
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 11
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 10

Two style icons for the SL SS18: Kate Moss and Vincent Gallo.

Both beautiful in the black and white shots of David Sims.

When minimalism pays.

 

 

Bottega Veneta

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 31
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 38

"Reflections" is the new chapter of The Art of Collaboration created by Fabien Baron, a campaign focusing on moving images. The purpose? Telling the story of Bottega Veneta "through the most narrative medium currently available: the film; not to dilute the message and to naturally derive all the other points of communication from the film ". The models chosen are Vittoria Ceretti, Aube Jolicoeur and Sora Choi.

 

Church

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 47
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 46

For his new advertising campaign, Church's chose the ironic objective of the photographer Jamie Hawkesworth and the white cliffs of Dover, as a backdrop to his irreverent shots with a dreamlike mood.

 

Miu Miu

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 41
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 42
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 43
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 55
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 52
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 53
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 51
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 54

Miuccia Prada goes up to the southwestern desert of North America to tell about his SS18 collection.

The images of the "Return to Arcosanti" campaign, in fact, were taken by Alasdair McLellan in Arizona, where the futuristic urban experiment of conceptual architect Paolo Soleri becomes the perfect landscape to enhance the new Prada garments.

The models? Elle Fanning, Kesewa Aboah, Anna Ewers, Doutzen Kroes, Lily Nova, Joan Smalls, Slick Woods.

 

Alexander Wang

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 32
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 33
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 48
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 49
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 50
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 40

Tired of the usual fashion photos, the Taiwanese designer chooses not to portray models wearing the garments of his collection, but to leave the role of protagonists precisely to his creations. In the pictures by Albert Watson there are only sentences by Kaia Gerber, Zoë Kravitz, Behati Prinsloo and other it-girls side by side with unstructured t-shirts, stilettos wrapped in barbed wire or feather crowns.

 

Missoni

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 29
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 30

Kendall Jenner, photographed by Harley Weir in the evocative setting of White Sands National Monument, becomes the protagonist of a vibrantly colored painting, in which the gigantic patchwork of the American artist Rachel Hayes becomes a sort of extension of the Missoni garments.

 

Acne Studios

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 35
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 34

Juliette Lewis, her expressive face and her lithe body are the strong point of Acne Studios.

An icon of the 1990s portrayed by Talita Chetrit.

 

Proenza Schouler

The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 39
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 36
The must-see SS18 campaigns  From digital paintings by Ignasi Monreal for Gucci to Balenciaga's paparazzi style images | Image 37

Mariacarla Boscono is the protagonist of the new collection of

Jack McCollough and Lazaro Hernandez.

You only need the topo to fill the images created by Tyrone Lebon.