The New York Times, historical American newspaper founded in 1851 by Henry Jarvis Raymond and George Jones, still manages to be a fixed point in the world of publishing, thanks to work, professionalism and variety type of content that every day manages to offer to its readers.

This week, a new step, an important milestone was achieved by N.Y. Times: its name is @nytgender. It is an Instagram account created by the newspaper to support gender equality and to treat, even in a fun, more ironic and "frivolous" way, what is the world around us, what are the daily realities of women and LGBT culture.

This weekend, hundreds of women will try out for N.F.L. cheerleading squads across the country. They will show up in mandated crop tops and hot pants with “hair and makeup complete,” told that “a lean figure is demanded by our uniform,” as the Dallas Cowboys put it. If they’re lucky, they’ll join teams with names like Ben-gals, Raiderettes, Falconettes and Saintsations, and be issued a rule book that forbids fraternizing with players, or at times being too opinionated or chewing gum. It’s undoubtedly retro. As the N.F.L. struggles with an ongoing crisis over domestic violence and sexual harassment, and legions of women proclaim #metoo, @jessicabennett asks, is it time to rethink the rules of professional cheer? Read more at the link in bio. | : Andy Cross/@gettyimages

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The New York Times Gender Initiative has introduced its profile with an unexpected bio:

"Still freaking out about the Spice Girls reunion".

What makes us understand? That the world is changing, that even one of the most historic institutions in the world can treat such an important themes as sex parity but with an extra boost, without weighing down or underestimating everything, but adding that little bit of pepper that never fails.

@nytgender manages to blend art and current facts, embracing the #metoo movement and proposing a social space to graphic designers, photographers or women artists who, through their work, want to make heard their voices and, through their ideas, to participate in the world and, why not, change it.