Coca-Cola is about to experiment with its first alcoholic drink.

The American colossus has decided to enter the rapidly expanding Japanese market of alcopops, fruit-flavored fizzy drinks with low alcohol content, dominated by brands such as Strong Zero, Highball Lemon and Slat.

"The new product will belong to the Chu-Hi category" - announces Jorge Garduño, president of Coca-Cola in Japan - "This is a canned drink that includes alcohol. Traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavoring. We haven’t experimented in the low-alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas".

After 130 years of history, Coca-Cola thus launches its first alcoholic beverage, at a time of decline in sales of traditional sparkling drinks, snubbed by the new generations increasingly oriented to avoiding the consumption of sugar.

For now, the experiment is limited to Japan, where alternative versions of the famous drink are already on sale, like Jats! Tac Cola, a Coca-Cola flavored with garlic.

We wonder if the new drink will be successful...only time will tell.

The Coca-Cola has become alcoholic For now only for the Japanese market | Image 0