The new Gucci Art Space and Christie's 3.0 digital auction

Following Future Frequencies: Explorations in Generative Art and Fashion, Christie's and Gucci launch the second chapter of a collaboration exploring the fusion of fashion, art, and technology. Aimed at challenging, experimenting, and encouraging a forward-thinking mindset to stimulate the birth of radical ideas shaping future realities, the new collaborative auction draws inspiration from Gucci Cosmos – a reimagined exhibition featuring the most iconic models from the Maison's 102-year history, conceived by Es Devlin and curated by Maria Luisa Frisa using the Gucci historical archive, currently on display in London.

Titled Parallel Universes: from Future Frequencies to Gucci Cosmos, the auction will remain open until November 28, 2023, on Gucci Art Space, the Maison's online art gallery launched in July 2022 to provide a space for creative freedom for artists exploring new territories. Freed from physical constraints, this purely digital environment acts as a creative vortex, featuring the works of nine prominent artists with a particular focus on generative systems: Alexis Andre, Alexis Christodoulou, Amy Goodchild, Harvey Rayner, Jacqui Kenny, Jo Ann, Melissa Wiederrecht, Sasha Stiles, and Thomas Lin Pedersen.

For this auction, artists were invited to harness the potential of generative systems to imagine innovative (or alternative) scenarios for transforming fashion, creating new systems of expression, and essentially serving as portals to the future. In particular, artists were asked to engage with Maison's archive motifs, echoing the rooms of the London exhibition, reflecting on how the classic Gucci pieces that have most marked the aesthetics of its history not only mirrored their time but defined it. Using generative systems, each of the nine artists takes up one of the themes that characterized a particular period and the founding myths - from the London of 1897, where the young Guccio Gucci worked as a porter at the Savoy hotel, to the birth of legendary symbols such as the Morsetto, the Flora motif and, more recently, the Gucci Rosso Ancora shade - discovering new horizons, possible realities, and creating meaningful conversations between different eras and ever-evolving imagery, proving how the past shapes the future.