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#freeperiods! The revolution of women's underwear

#freeperiods! The revolution of women's underwear

Have you ever thought about how underwear is important for a woman? Lingerie lives with a woman for all ger life, for example the bra is the female garment par excellence, since we bought the first one with our mother.

Just remember this idea. Now the question is: how much does lingerie represent the female body?

In spite of its importance, underwear is often not very representative of female bodies. It goes from one extreme to another: from massive bloomers for period days to sexy bustier who don't even let us breathe. 

Lingerie has changed its face during the years, but it always kept a certain penchant to showing off, rather that making itself available for the body. Without going any further, in the '80s and '90s female bodies dolled up in provocative and excessive lingerie, flashy garments which were designed more for men's pleasure than for female silhouettes.  

So we are in 2015, an year in which the female world and above all women's body have found a new dimension. Emergent feminist movements have imposed new languages and new aesthetic values of the woman and her body, or better, of the way in which she lives her body.

Indeed, an awareness campaign is happening today to bring women closer to their bodies, to know it better and accept it, an experience to give all of us better understanding of our physicality, often taken for granted. 

So, we said lingerie is the symbol of female body, and if the last one changed face, what follows is that the way we dress under our skirts has chanced, too. 

In this regard, some new “feminist” underwear brands have born, because the purpose of these is to design lingerie for female body. Comfortable and practical garments which are made "ad hoc" for the needs of women who don't force the silhouette, but rather serve it, without mortifying a cool design and appeal. 

An example of this are Thinx and Marieyat. The last one has been pointed out thanks to a catchy style which aims to “allowing women to embrace their bodies”, as the fashion designer said. On the other hand, Thinx creates specific period-proof underwear: recently, it has come to be known because of the censure that its campaign has suffered because considered “inappropriate” for NYC transit system.

So, it is useless to be afraid, the lingerie revolution has just begun, #freeperiods!