How did the Back to School event at Orefici 11 go? Workshops, music, and fun to kick off the new school year

On September 17, Orefici 11 welcomed its community with a special Back To School event that turned the store into a creative lab. At the center of the space, the large table became a collective station where guests could customize their own accessories, while DJ sets and entertainment animated the evening. The event represented the culmination of CITY LOOP, the project that from July 20 to September 15 brought Orefici 11 to life with an immersive installation inspired by the city’s loops. Digital screens, soundscapes, and industrial materials recreated the rhythms and repetitions of metropolitan life: traffic, lights, posters, faces in constant motion. A visual and sound narrative that blended the codes of everyday life with the identities of the brands hosted in the store. The windows anticipated the concept with scenographic elements such as pipes, mirrors, or screens, inviting passersby to discover the inside. Once inside, the path toward the brand screen and the decompression area transformed into a multisensory experience, where repetition became aesthetic and urban chaos translated into creative energy. With CITY LOOP, Orefici 11 went beyond a temporary set-up, reaffirming its role as a social and cultural hub. A place that, through activations capable of merging physical and digital, strengthens the bond with a young and cross-generational community, turning the return to city life into a shared experience.