The irresistible energy of Havaianas pervading Naples city centre

Right now the city of Naples is filled with energy, an unstoppable bustle of people and colors leaving every passerby amazed. From the narrow streets of the city to the Mergellina seafront beach, there is no corner of the metropolis that is not bursting with life and bright hues, like those of the Havaianas flip flops, a timeless summertime staple. The imagery of Naples owes its inescapable appeal to the unique experiences that can be had in this city, which is why the nss team decided to celebrate the Havaianas line, Brasil Logo, by taking these flip flops through an itinerary that retraces the main stages of a Neapolitan summer, between the refreshment of a lemonade and a dip in the sea. 

On the trip that Havaianas took to Naples, Summer City Life, there was no shortage of surprises. The two Neapolitan talents Giorgia Albertazzi and Michael Bruny, armed with the iconic flip flops, tried the "limonata a cosce aperte" in Piazza Trieste e Trento, a drink made of sparkling water, lemon juice, and a pinch of bicarbonate of soda. The journey then continued to the Quartieri Spagnoli and Pignasecca, among the fish and tripe markets and local newsagents, to reach the blue waterfront of Mergellina, where the Brasil Logos became indispensable. Their brightly-colored rubber soles, a summer staple from the coasts of Brazil to those of Italy, make the hottest season of the year even more vibrant.

With the same joy with which, back in 1962, Havaianas established itself as Brazil's emblematic accessory, the Brasil Logo flip-flops infuse some of Naples' historical sights with a nostalgic yet dynamic and enterprising spirit. Through images that authentically portray the Neapolitan culture, the editorial adds a page of history to Havaianas' long journey, immortalizing all the likability and iconicity of a silhouette loved and copied all over the world, an inimitable staple that, in the months when the sun is heaviest, never goes out of fashion.