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The collaboration between Yeezy and GAP could be released sooner than expected

In time for summer

The collaboration between Yeezy and GAP could be released sooner than expected  In time for summer
Almost a year after the announcement of the agreement between Yeezy and GAP for the creation of a collaboration between the American brand and Kanye West, the first news on the possible release date of the collaboration finally surfaces. GAP's intentions would be to distribute the collection by July with the aim of earning 150 million dollars within the first year thus partially emulating the success of another profitable collaboration, that between West and adidas, which grew by 31% during last year with approximately $1.7 billion in annual revenue. 

GAP's expectations are certainly no secret. After a period that was anything but positive, the brand hopes to find a prominent place in the fashion business with a ten-year agreement that provides for the creation of an apparel line for men, women and children. Footwear remains out, exclusive to the agreement with adidas expiring in 2026. According to the brand's expectations, the YZY GAP line should reach the value of one billion dollars within eight years

Thanks to the agreement with GAP, in addition to the income from his Yeezy brand and other investments, Kanye West is currently the richest African American in America with a net worth of $6.6 billion, a long way from Jay. -Z with his 1.4 billion dollars. Bloomberg's estimate also includes $122 million in cash and shares and $1.7 billion in other assets, including a significant investment in Kim Kardashian's brand, SKIMS. Additionally, West's music catalogue was valued at $110.5 million.