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It's gorpcore season

The evolution of a trend that led to the rediscovery of mountaineering

It's gorpcore season The evolution of a trend that led to the rediscovery of mountaineering
Gramicci FW20
Gramicci FW20
Gramicci FW20
Nike ACG FW18
Nike ACG FW18
Nike ACG FW19
Nike ACG FW19
Nike ACG FW19
Nike ACG FW19
Gramicci FW20
The North Face x Brain Dead Fall 2020
The North Face x Brain Dead Fall 2020
Nike ACG Spring 2019
Arc'teryx
And Wander
Gramicci Fall 2020
Gramicci Fall 2020
Gramicci Fall 2020
And Wander
Gramicci Fall 2020
And Wander
Napa by Martine Rose FW20
Vintage The North Face
HYKE x The North Face FW18
Vintage The North Face
HYKE x The North Face FW18
HYKE x The North Face FW18
HYKE x The North Face FW18
HYKE x The North Face FW18
Jil Sander+ FW19
Napa by Martine Rose FW20
UMAMIISM FW19
UMAMIISM FW19
Brain Dead x ROA SS19
Brain Dead x ROA SS19
And Wander
Brain Dead x ROA SS19
Veilance by Vincent Fournier
Veilance by Vincent Fournier
Veilance by Vincent Fournier
UMAMIISM FW19
Jil Sander+ FW19

Back in 2017, the American magazine The Cut coined a new word to define the rise of a type of aesthetic made of bulky puffer jackets, fleece in all shapes, fabrics and technical details. The term gorpcore thus went to identify a trend born and spread between niche and sector brands, to land in fashion houses and on their catwalks. 

The word gorpcore refers to the colloquial way in which the trail mix is commonly called - a snack consisting of muesli, dried fruit and nuts, created as a food to be consumed while hiking - namely "Good Ol 'Raisins and Peanuts". From an aesthetic point of view, it's a type of clothing that draws inspiration from the world of utility wear, with a primary focus on the functionality of the garments, almost all belonging to the sphere of outerwear

Brain Dead x ROA SS19
Brain Dead x ROA SS19
Nike ACG FW19
Nike ACG FW19
Nike ACG FW19
Nike ACG FW19
And Wander
Veilance by Vincent Fournier
Veilance by Vincent Fournier
Veilance by Vincent Fournier
Arc'teryx
Vintage The North Face
Vintage The North Face

The strength of this trend lies above all in its authenticity. Despite some luxury reiterations, in fact, the OG actors of this aesthetic remain the brands that first built, nurtured and made this imaginary popular, such as The North Face, Patagonia, Arc'teryx, Stone Island, Nike ACG. Given the success of the trend, it was the big names in fashion, especially those with a particular fascination with the obsessions of the streetwear world, such as Balenciaga or Acne Studios, who brought inevitably revisited versions of the trend on their catwalks. 

Brain Dead x ROA SS19
HYKE x The North Face FW18
HYKE x The North Face FW18
HYKE x The North Face FW18
HYKE x The North Face FW18
HYKE x The North Face FW18
Gramicci Fall 2020
Gramicci Fall 2020
Gramicci Fall 2020
Gramicci Fall 2020
And Wander
And Wander
And Wander
The North Face x Brain Dead Fall 2020
The North Face x Brain Dead Fall 2020
Nike ACG FW18
Nike ACG FW18
Gramicci FW20
Gramicci FW20
Gramicci FW20
Gramicci FW20
Nike ACG Spring 2019
Napa by Martine Rose FW20
Napa by Martine Rose FW20
Jil Sander+ FW19
Jil Sander+ FW19
UMAMIISM FW19
UMAMIISM FW19
UMAMIISM FW19

Another very important aspect of this phenomenon is its being a complete trend. Gorpcore is not just a fashion made of items and cannot be defined only through the garments that identify it: it is a fashion linked to experience, to the physical translation and to the implementation of what that trend represents. Gorpcore has led to the rediscovery of the coolness of going to the mountains, hiking and climbing - even in the summer - the functional and practical component of the items has generated a new interest in outdoor activities, to be experienced in the snow, in the mountains, finally far from super cosy wooden cabins. What distinguishes gorpcore is not so much its aesthetics, but the imagery to which it is linked, that shared language that is the true appeal for brands and consumers. Similarly to what defines the phenomenon of New Luxury or the rediscovery of Mediterranean Aesthetics, the strength and success of a trend are no longer linked to its more superficial and immediate facet but are instead determined by the type of experience it conveys, referring to values ​​and imaginaries shared by brands and consumers.