Valentina Marconi

IED Roma

Master in Brand Management

29 years old

Rome, Italy

Schools have been among the first institutions to adapt to the new measures of quarantine. What are the pros and cons of online classes?

My school was ready to react very soon, and it immediately gave me and my schoolmates courage via e-mail. Then it started to schedule a re-assignment of our lessons, using Google Meets and organizing extra-curricular activities. Online classes have some pros and some cons. One of the main pros is that they make you very comfortable. A con is represented by the impossibility to interface with your teacher and other students.

The Fashion and Design Industries have been aggressively afflicted by the COVID-19 emergency. As a consumer, but also as a future insider of those systems, what will be the worst consequences of this crisis?

For sure, the common consumer will find some difficulties in buying some products that was used to buy without even thinking too much about it. Shopping might be considered superficial, so many people will give up on it.

Your work is built on creativity. Where do you find your inspiration in this moment?

I have to thank my professors. I am hungry, yes, but for knowledge. The digital world is capital, now more than ever. I'm wondering about a new world where creativity meets technology and they live in symbiosis, always giving you new hints. Through this symbiosis, the communicator of the future will be able to catch the consumer's fantasies, curiosity and attention.