Saucony brings the ProGrid Ride 1 to Paris Fashion Week A drop dedicated to loyalty, on the streets just like on the track

Fashion Week is no longer confined to the runway. These days, some of the most interesting drops happen over coffee. This season, Saucony heads to Rue Charlot, taking over Cortado, one of Paris' favourite creative hangouts, to introduce the newest addition to its Lifestyle line-up: the ProGrid Ride 1.

Set among the caffeine-fuelled conversations, fashion insiders and downtown regulars that have made the café a cultural hotspot, the launch feels less like a product unveiling and more like a gathering of the faithful. Which makes sense, because the story behind the ProGrid Ride 1 is all about loyalty.

Under the campaign banner Still Loyal, Saucony revisits a shoe that helped shape the DNA of the Ride franchise, one of the brand's most enduring performance success stories. The drop is dedicated to the pair of shoes that have stayed loyal to us, the ones you keep coming back to and the silhouette that never really left your rotation.  The design language that still feels relevant years later.

The ProGrid Ride 1 arrives with all the ingredients that made the early 2000s running era so appealing in the first place. Breathable open-hole mesh, metallic overlays that catch the light from every angle, a distinctive webbed cage structure and a technical silhouette that looks just as good paired with wide-leg trousers as it once did pounding pavement. The result sits comfortably in that sweet spot where archival running design meets contemporary fashion. Its debut colourway, White Buttercup, captures that balance perfectly. 

More importantly, the ProGrid Ride 1 arrives at a moment when retro-tech runners continue to dominate the conversation. While trends come and go, the appeal of authentic performance design remains surprisingly resilient. In the busiest streets of Paris and on the track, wit the new ProGrid Ride 1 Saucony is betting that loyalty still matters.