Julien Dossena steps down from Rabanne after 13 years The end of an era and the beginning of intense speculation regarding his successor

Rumours have been swirling within the fashion sphere. Increasingly persistent whispers hinted at the imminent arrival of Olivier Rousteing at Rabanne's creative helm, even while Julien Dossena was still officially in office. True to its culture of secrecy, the house carefully avoided commenting on any rumors, preferring silence as its answer. It even continued to push a new campaign across its social platforms, very much signed by Dossena. A well-oiled communication strategy designed to silence speculation before the official announcement - which, in fact, resonates today less like a bombshell and more like an expected confirmation.

For over a decade, Julien Dossena completely revitalized the legacy of Paco Rabanne (who passed away in 2023). Under his impulse, the brand dropped its founder's first name to undergo a major transition. An audacious and masterfully successful rebranding: the designer managed to propel the house's aesthetic straight into Gen Z's wardrobe. From the reissue of the iconic Nano 1969 bag to critically acclaimed ready-to-wear collections, Julien Dossena successfully won over a new clientele, captivated by his maximalist universe.

«I would like to thank the Puig family and group for their trust and for supporting my vision over thirteen years. I’m equally grateful to my teams, ateliers, and collaborators, whose craft and commitment made the work possible.»

As this golden chapter closes, a new one begins for the couture house. All eyes are now on the Puig group. It remains to be seen whether the persistent rumors will seal the brand's fate or if a last-minute surprise will reshuffle the deck.