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What went down at SNEAKERNESS Milano 2019

Sneakerness takes over Milan

What went down at SNEAKERNESS Milano 2019
Sneakerness takes over Milan
What went down at SNEAKERNESS Milano 2019 Sneakerness takes over Milan

Last weekend Milan hosts the second Italian edition of SNEAKERNESS, the main European event about sneaker culture. The big news announced on the eve did not disappoint, as well as the warm presence of the Italian sneakerhead communities.
More than ten thousands guests have seen some of the rarest, limited edition, numbered, autographed models, exposed in the stands of over 50 resellers. Among the protagonists of the two days of SNEAKERNESS, there were some big names in the industry such as StockX, the leading online platform for the sale and purchase of sneakers, New Era, Foot Locker, TikTok, and Swatch, which officially presented for the first time in Italy the collaboration with BAPE. Among the experiences of the event also the talks, during which there were conferences regarding the reselling market, influencer marketing and a passion that has increasingly become a mass phenomenon. Some important guests such as the influencer @Jaadie moved to nss magazine stand, to the playground set up by Mini and Chinatown Market or to the Special Sneaker Club x Diadora table tennis tournament.
At the DJ booth alternated some of the most well-known names of the Milanese music landscape from 
Milangeles to Goodboi, from Peppe Amore to the DJ & producer Youssef Giga

 

 

On a global scale, the sneaker market is now valued 55 billion dollars and it's expected to reach $95.14 billion by 2025: right now sneakers are the most requested men's item both in terms of research and sales (Lyst data). These are striking figures of an industry Milan wants to get its hands on. Milan, more than any other Italian city, has welcomed the phenomenon of streetwear with interest and enthusiasts have shown to be increasingly curious, interested and demanding. Participation in all the initiatives of SNEAKERNESS Milan is the demonstration of a phenomenon that is increasingly rooted in 360° in the culture of the new generations, together which dialogues and evolves.