Bear Grylls becomes global ambassador for Land Rover

The British ace adventure Bear Grylls was appointed ambassador global long-term Land Rover and take part in the launch of the new Above and Beyond" by Land Rover, having climbed Everest and led expeditions ever attempted before, from the Antarctic to the Arctic.

"I drove the Land Rover throughout his life, from his military career to countless expeditions and related video footage, from deserts to jungles and to the highest peaks.'m Vehicles from the large, robust reliability that you can always count on when you have to face decidedly hostile environments. Land Rover is adventure and adventure has always been in my DNA. for the toughest challenges I always chose a Land Rover and that's why I'm really proud of this partnership with the Brand. "

Bear joins Land Rover and the pink of ambassadors of adventure that includes explorers such as Sir Ranulph Fiennes and Ben Saunders.

In his role as ambassador, Bear will be the mentor Land Rover Scout Next Generation, the twenty two year old Alex Woodford, in the next adrenaline adventure. In February, Alex has triumphed under the snow in the Discovery Adventure Challenge, where he competed with four other young explorers in a series of difficult challenges.

In one of the first projects, Bear appears in a short film in which alludes final adventure ...

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