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A collaboration between Fragment and Maserati is on the way

The marriage between fashion and cars continues

A collaboration between Fragment and Maserati is on the way The marriage between fashion and cars continues

With a post published on its Instagram account, Maserati announced the arrival of a collaboration between the Modena-based automotive company and Fragment Design. No information at the moment on what the collaboration will include, but we can imagine a capsule apparel alongside a Maserati model signed by Hiroshi Fujiwara.

The trend of collaborations between cars and fashion therefore continues, the same one that in 2020 saw Kith collaborate with BMW and Daniel Arsham put their hands on the Porsche 911 Turbo. A story that has deep roots, however, which start from 1984 with Peugeot and Lacoste up to today, also passing through that between Zegna and the same Maserati of 2016.

The Italian company has become the protagonist of another important initiative with the new MC20, the first super sports car to be fitted with two engines: a classic combustion engine and an electric the range by 2025. The Maserati MC20 engine is at the center of the Maserati Sound Bathing project, an entirely online experience to experience the thrill of a Maserati engine.