Eredi Zucca presents its first fragrance collection A sensory bridge between Milanese tradition and modernity

Eredi Zucca, emblem of the Milanese barbering tradition, traces its roots back to 1652, when Carlo Antonio Zucca opened his first shop in the heart of the city, transforming it into a social crossroads of shaves, medical treatments, and noble confidences. Through generations—from Giovanni with adjustable French chairs in the 17th century, to Francesco during the Napoleonic occupation, to Giuseppe Enrico who introduced electric innovations in the early 20th century—the brand has interwoven craftsmanship, innovation, and civic role, resisting epidemics, revolutions, and epochal beauties like those of La Scala. After relaunching itself in the 21st century as a living museum space and luxury grooming line, Eredi Zucca honors this heritage with an ultramodern flagship store inaugurated in 2025, preserving Italian excellence in a contemporary era. In this vein, the brand now debuts in the world of perfumery with a line of eight eau de parfum that reinterpret grooming craftsmanship through a sensory prism, elevating the rituals of Milanese barbershops with their effluvia of leather, tobacco, and lavender, into an epic narrative, intertwining the city's history with contemporary compositions that celebrate patrons, artistic geniuses, and visionaries.

The collection emerges from the synergy with four world-renowned perfumers: Blaise Mautin, specialist in custom essences; Marie Urban LeFebvre, lecturer at Isipca, the epicenter of perfumery knowledge; Nanako Ogi, talent from Givaudan; and Luca Maffei, eclectic Italian master. Their creations, structured on impeccable olfactory pyramids, prioritize elite raw materials and ethical processes, embodying the brand's credo: unconditional excellence and essential refinement.

The eight fragrances form a cohesive mosaic, where each essence captures the intimacy of barbershops and the figures who shaped Milan, from Renaissance dukes to 20th-century Futurists. Enclosed in etched glass bottles with brass accents, adorned with cameos of historical figures, these compositions evoke harmonious dualities: Ludovico il Moro inspires a spicy tobacco on patchouli and geranium, Napoleon an imperious vetiver with myrrh and citrus, Verdi a smoky leather intertwined with woods and lily of the valley, Caravaggio a shadowy narcissus of oud and jasmine, Leonardo Da Vinci a mystical incense with rose and palo santo, Gian Galeazzo Visconti a seductive rum with amber and cloves, Manzoni introspective spices on iris and labdanum notes, and finally Marinetti an avant-garde lavender with ambroxan and cedar. Together, they weave an olfactory tapestry that blends mystical rebirth, operatic drama, political conquest, and innovative momentum, transforming perfume into a modern rite that unites emotional depth with everyday elegance.

Through these notes—from powdery talc to enveloping sandalwood, from green fig to persistent musk—the line recreates a landscape of the soul, where the chatter of confidences mingles with the rustle of wood paneling and the balsamic breath of the room. Thus, Eredi Zucca not only honors its Milanese origins but projects grooming toward an horizon of intellectual luxury, Available exclusively at a price of €250 for 100 ml, with the fragrance dedicated to Leonardo Da Vinci costing €300, as the essence of a living, tangible heritage.