Prada will transform its Galleria Vittorio Emanuele II store into an immersive experience Opening in September, Prada Galleria is a space designed for every need of the brand's clients

This September, Prada will inaugurate Prada Galleria in Galleria Vittorio Emanuele II, in Milan, transforming its oldest store into an experiential space. The brand's history began right there, in 1913, when the Prada brothers opened their first boutique just steps from the Duomo. The new project aims to turn this iconic location into a store that responds to every need of the Prada consumer, from shopping to dining, by way of cultural spaces and other exclusive services.

For the first time, the entire world of Prada will be gathered under one roof. Prada Galleria will bring together all the different faces of the brand, combining fashion, creativity and hospitality in the same place. Like a cultural hub, the space will unfold across several levels beneath the Galleria's central dome. The women's and men's boutiques will be connected by an underground passage, while the spaces above the current men's store will host new areas for personalized services, appointments and fine jewelry.

To mark the September opening, Prada will also launch Pradasphere, an exhibition open to the public that will trace over 100 years of the brand's history and innovation. Marchesi 1824, the historic patisserie acquired by the Prada Group in 2014, will remain, alongside the Osservatorio Fondazione Prada, dedicated to contemporary photography and visual research.

Prada Galleria is part of a broader Group strategy of turning stores into places where customers don't simply buy, but also explore cultural fields beyond fashion. Now the brand's clients will be able to get a taste of every element of the Prada universe not in a single convenient place, but exactly where it all began.