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Fred Perry x Raf Simons capsule inspired by London punk subcultures

A tribute to the legendary 100 Club of London presented together with a book of historical photographs

Fred Perry x Raf Simons capsule inspired by London punk subcultures A tribute to the legendary 100 Club of London presented together with a book of historical photographs

The 100 Club in London has always been the place-to-be of London nightlife. In its first incarnation of a jazz club, it was frequented by American GI during the war and, in the 1950s, by blues legends such as BB King and Muddy Waters. But it was in the 1970s that it became an icon of the punk scene, launching The 100 Club Punk Special event, which featured bands such as the Sex Pistols, Siouxsie and the Banshees, The Clash, Buzzcocks and The Damned. An essential cultural heritage for the punk world that today Fred Perry honours with a double tribute: a new capsule of apparel in collaboration with Raf Simons and a photo book that tells the story of the club published together with the publishing house Ditto. 

Bev Elliott's photographs and collages and excerpts from Iain R. Webb's diaries are the images and cultural references Simons has chosen to decorate the collection's garments. Highlights include the oversized coat and parka, as well as the iconic Polo Piqué, in a new version with removable digitally printed photographs and the laurel metal logo. But the capsule also includes sweaters, t-shirts and oversized shirts as well as low-shouldered sweatshirts and apps with a black, red, blue and white colour palette. 

The book that accompanies the capsule and from which are taken the photographs that decorate the items document instead the 75 years of the life of the club, and all the singular stories that, night after night, animated the collective life of a club that defined an era. 

The Fred Perry x Raf Simons collection will soon be available on the brand's official website while the book 100 Club Stories is available on Ditto's official website.