In Italy, the sneakers phenomenon is everywhere.
Thousands of sneakerheads or who's simply passionate are constantly looking for the latest release or the rarest sneaker. The resell market has expanded even more the phenomenon turning it into something never seen before. 

Lyst - a kind of fashion-only Google - has finally landed in Italy from October 2018, after the great success in the US. nss magazine has exclusively obtained the search traffic data of the most searched sneakers in Italy, divided by region. What this research shows is that in Italy sneakers are the absolute most researched items, both from men and from women.
Two are the dominating brands: Balenciaga (with the Triple S) in 4 regions and Nike with different models in 7 regions

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 8

The most searched for on Lyst divided by model: 

   
 
The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 7


Trentino-Alto Adige
Friuli Venezia-Giulia
Veneto
Puglia

Balenciaga Triple S

Retail price: 795€  Reselle Price: 1200€
 
The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 1

Piemonte
Umbria

Valentino Sneakers

Retail price: 520€/850€

 
The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 2

Lombardia 

Alexander McQueen

Retail price: 520

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 5
 

Liguria
Lazio
Sicilia

Nike Air Vapormax

Retail price: 212€  

 
The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 3

Emilia-Romagna
Basilicata

adidas NMD

Retail price: 120€ 

 
The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 10

Toscana

Golden Goose Deluxe Brand

Retail price: 180€/325

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 4
 

Marche
Campania

Nike Air Max 97

Retail price: 139€  Resell Price: 200€

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 6
 

Molise
Calabria

Vans Old Skool

Retail price: 75

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 9
 

Abruzzo 

Nike Air Force 1

Retail price: 101€/121€

 
The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 0

Sardegna 

Nike Air Jordan

Retail price: 151€  Resell Price: 220€/800€

 
The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 11

Valle d'Aosta 

Converse Comme de Garçons

Retail price: 135€ 

 

Here you can have a look at the research carried out in Italy divided into regions: 

Piemonte: Valentino Sneaker

Valle d'Aosta: Converse Comme des Garçons

Lombardia: Alexander Mcqueen

Trentino-Alto Adige: Balenciaga Triple S

Veneto: Balenciaga Triple S

Friuli-Venezia Giulia: Balenciaga Triple S

Liguria: Nike Air Vapormax

Emilia-Romagna: Adidas NMD

Toscana: Golden Goose Deluxe Brand

Umbria: Valentino Sneakers

Marche: Nike Air Max 97

Lazio: Nike Air Vapormax

Abruzzo: Nike Air Force 1

Molise: Vans Old Skool

Campania: Nike Air Max 97

Puglia: Balenciaga Triple S

Basilicata: Adidas NMD

Calabria: Vans Old Skool

Sicilia: Nike Air Vapormax

Sardegna: Nike Air Jordan 

 

The most searched sneakers on Lyst divided into model: 

1. Balenciaga Triple S (4 regions: Trentino Alto Adige, Veneto, Friuli Venezia-Giulia)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 7

2. Nike Air Vapormax (3 regions: Liguria, Lazio, Sicilia)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 5

3. Adidas NMD (2 regions: Emilia-Romagna, Basilicata)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 3

4. Nike Air Max 97 (2 regions: Marche, Campania)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 4

5. Vans Old Skool (2 regions: Molise, Calabria)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 6

6. Valentino Sneakers (2 regions: Piemonte, Umbria)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 1

7. Nike Air Jordan (1 region: Sardegna)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 0

8. Nike Air Force 1 (1 region: Abruzzo)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 9

9. Golden Goose Deluxe Brand (1 region: Toscana)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 10

 

10. Alexander Mcqueen (1 region: Lombardia)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 2

11. Converse Comme des Garçons (1 region: Valle d'Aosta)

The most searched for sneakers in Italy region by region From the Lyst's last 6 months data | Image 11