@giuseppedamato

Communication Director

Milan, Italy 

 

How are you living the quarantine: fears and dreams?

I believe that we have developed a new fear: the fear of time. What we have longed for and never had. There is a mandatory fee to settle accounts with ourselves, and that scares us. I live my quarantine by learning, day after day, to love myself, even more, focusing my attention on the things that I consider really important. And I work, I work a lot. I've tried to create new formats that could carry on the communicative language of the brands that I follow, focusing on the entertainment rather than on the product, aiming for what is often called "brand awareness" and trying to increase the sense of "community", a word that today more than ever takes on an important meaning with the aim of leaving a precise message: TOGETHER WE ARE STRONGER. 

 

What is your soundtrack?

Touch Blue – SCRAPS.