Browse all

What went down at the opening of the Supreme store in Milan

The brand's 13th store has opened in the heart of the Brera district

What went down at the opening of the Supreme store in Milan
The brand's 13th store has opened in the heart of the Brera district
Pin
1952
What went down at the opening of the Supreme store in Milan  The brand's 13th store has opened in the heart of the Brera district

There's been great talking about a possible opening of a Supreme store in Milan for a very long time now, years even. There had been so many rumours and leaks, which promptly ended in nothing. Due to the health emergency, the landing of the James Jebbia-founded brand now owned by VF Corp was slow in coming. After new speculations, the definitive confirmation came from Supreme itself, thanks to the giant billboards and photos that have popped around Milan, sealing a long-awaited event. 

Wednesday night before and then Thursday the Supreme store finally opened its doors: a space with seven windows in Corso Garibaldi, in the heart of Brera, celebrated with a box logo that pays homage to Leonardo Da Vinci's Last Supper, making it the most desired and sought after item of the moment, which will become a grail like all the Bogos made for store openings. After a long wait, Milan welcomed the brand with open arms, which in this immaculate space blends art, skate culture and streetwear, in a melting pot of communities, social groups and personalities gathered under the iconic red sign.

Lauren Bentil portrayed the highlights of the opening of the Supreme store in Milan exclusively for nss magazine. Enjoy.