Nike Beautiful x Powerful Collection
Dedicated to all female athletes
Fashion
October 4th, 2016
October 4th, 2016
In 1984 Joan Benoit Samuelson won the first women’s marathon at the Olympic Games in Los Angeles. Before, women could only run to 1,500 meters, as people thought they weren’t physically capable of enduring such distances. The race paid off years of campaigning for the inclusion by the IRC (International Runners Committee) created by a group of female runners who were supported by Nike.
Samuelson’s Los Angeles performance, coupled with her slogan “There is no finish line”, inspired the company to support and celebrate female athletes across all sports. Over the years, the brand created the NikeWomen Community including more than four million global athletes who run and train together, motivated by a shared mindset and commitment to pushing their limits.
The Nike Beautiful x Powerful Collection celebrates this evolution, starting with that seminal Samuelson win.
Nike’s first footwear collection inspired by female athletes and their boundary-breaking accomplishments, the Nike Beautiful x Powerful Collection rethinks four Nike footwear icons and imbues each with that aforementioned trademark “There is no finish line” declaration.
The Nike Beautiful x Powerful Collection Premium Leather is available October 6 via the SNKRS App and at global retailers worldwide. The Nike Beautiful x Powerful Collection Jacquard is available December 1.
