Antonio Marras' new space for Milano Design Week 2025

On the occasion of the Milan Design Week, Antonio Marras inaugurated Ephemeral, his new temporary space at Via Montenapoleone 6/A, with an exclusive event created in collaboration with the iconic Milanese club Plastic. An unexpected clash brought the energy of Plastic to the heart of the fashion district, merging two seemingly irreconcilable worlds. On one hand, Via Montenapoleone is synonymous with luxury and tradition; on the other, Plastic represents the most authentic underground side of Milan. Two opposing realities that, thanks to Antonio Marras’ vision, came together to create an immersive experience blending fashion, art, and music. Cutting the symbolic ligazzio rubio, the unmistakable signature of the maison, were Antonio Marras, Sandro Veronesi, President of Oniverse, and Geppi Cucciari, a longtime friend of the brand. A true fil rouge, a thread of passion connecting all of the designer’s creations, which officially opened the doors of Ephemeral.

During the evening, Ephemeral turned into a visionary stage, balancing luxury and authenticity, classicism and avant-garde. Nicola Guiducci, Alex Carrara, Stryxia, and Andrea Ratti curated the DJ set lineup, bringing Plastic’s sound to an unexpected location. Performers dressed in Marras enlivened the space, while a sophisticated play of lights and reflections evoked visual atmospheres inspired by a contemporary Versailles. The boutique, spanning 300 square meters, hosts the women’s and men’s collections, accessories, and fragrances, along with dedicated Pezzi Unici. It is a place where fashion meets art and experimentation, finding the perfect balance between luxury and creative freedom. As its name suggests, Ephemeral is meant to vanish, but each visit leaves a mark—an unforgettable experience. Here, fashion intertwines with art, giving rise to new forms of language and exploring unexpected creative territories, once again affirming the bold and pioneering spirit of Antonio Marras.