The new Canadian campaign reinterprets social interaction

Canadian's FW23 campaign continues to imagine new approaches to outerwear, redefining the canons of sociality. The brand draws inspiration from urban lifestyle to achieve utmost versatility, creating pieces that can be worn both during outdoor activities and in daily life. Canadian's outerwear corresponds to a social dimension, so special attention has been given to jackets, one of the most commonly used garments during moments of gathering and community building among people who share the same passion.

The campaign focuses on the concept of community and describes three ways to experience the winter city based on the main interests of the crews, namely food, art, and sports. To convey this message, the brand has involved the Venezia Running Crew, which offers a new version of a traditional sport like running, focusing less on performance and more on the aspect of unity, a phenomenon better known in Venice as a bacaro tour. Running, practiced in "alternative" moments, approaches a much more authentic and human-scale use of urban spaces, turning a typically individual sport into a collective activity.