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GOAT's Black Friday

Also at stake is an Air Yeezy 2 SP 'Red October

GOAT's Black Friday Also at stake is an Air Yeezy 2 SP 'Red October

GOAT, the global platform for the past, present and future, will launch BF23, its annual Black Friday event, offering its community of more than 50 million members a gamified experience over nine days. The event is centered around live trivia, with each round of trivia featuring questions related to global cultural and fashion themes. Participants around the world will earn tickets that can be used to unlock drops and prizes. Additionally, this year’s event will include live and absentee auctions, in addition to curated gift shops, giving participants exclusive access to rare sneakers, fashion pieces and design objects. The themed trivia rounds let participants put their cultural knowledge of Japan, France and the United States to the test. New products unique to each location will be added to the event daily, available to win through drops, surprise games and auctions. Additionally, participants will compete in real time to rise in the global rankings, giving top participants in each location the chance to win the most sought-after prizes.

«As our community expands globally, so do the trends and influences that we see leading in fashion and culture», said Sen Sugano, Chief Brand Officer, GOAT Group. «This year’s BF23 event will celebrate what makes our community truly inspiring, highlighting the many different ways individuals around the world express themselves through personal style.» Highlights of this year include: Trivia - a gamified trivia experience that will allow participants to win prizes and earn tickets that can be used to unlock unique and exclusive drops; Drops - exclusive sneakers, apparel and accessories to be revealed daily; Auctions - daily auctions featuring rare items from the worlds of fashion, sneakers, art and design.

Participants can enter GOAT’s BF23 event anytime between November 16 at 3 PM PT until Friday, November 24 at 7:15 PM PT. Those looking to participate can download the GOAT app and view the rules on this link.