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The 5 craziest invitations to fashion shows ever sent by designers

When an envelope is not enough

The 5 craziest invitations to fashion shows ever sent by designers When an envelope is not enough
Source: Twitter/Rachel Seville Tashjian
Source: Twitter/Rachel Seville Tashjian

Organizing a fashion show must necessarily be the most stressful thing for any designer. Their entire career is played on a crucial quarter of an hour during which everything must go perfectly and where every detail must be able to convey the aesthetics and vision of the collection and its creator. This is why the tradition of the themed invitation was born and consolidated throughout high fashion. Instead of sending a ticket, the invitation to the show becomes a souvenir, a unique object – but, if well crafted, it has the ability to go viral, and amplify the wait for a parade even days before it takes place.

Waiting for the start of the upcoming spring fashion weeks, here are the 5 craziest invitations ever sent for a fashion show.

1. Balenciaga's receipt

Source: Twitter/Rachel Seville Tashjian
Source: Twitter/Rachel Seville Tashjian

Demna Gvasalia is many things but it is not predictable. After posting teaser videos for the Balenciaga SS22 show yesterday, the Georgian designer sent buyers, press and friends of the brand a very special invitation, consisting of a receipt from the Balenciaga boutique that reported, in addition to the date of the event and a QR Code to see the digital presentation, also the full text of La Vie En Rose, a legendary song made famous by Edith Piaf.

Gucci's vocal note

In the digital age, phone calls are banned. Everyone's social anxiety is already skyrocketing, and to hear it in voice, there are already WhatsApp voice notes. This is exactly how Alessandro Michele wanted to invite his guests to gucci's FW20 show in Milan. In the audio you can hear Alessandro Michele's voice say: "Hi, how are you? All right. I was thinking that if you were in Milan next Wednesday it would be nice if you came here to the Gucci Hub for the fashion show. Let me know. Kisses." A familiar message, almost friendly, unsealing for those who are used to refined tickets, small cadeaux or letters and above all sustainable, since it does not employ paper or other materials besides electromagnetic frequencies.

Fendi's pasta

Fendi overshadowed everyone else last September, when it extended invitations to its SS21 fashion show in the form of a pack of Rummo pasta. A perfect object that, far from replicating the preciousness of an extravagant collectible, immediately recalls a decidedly more homely atmosphere – as well as riding the wave that sees fashion in dialogue with the food world.

Jacquemus' bread bun

Speaking of the combination of fashion and food, a mention could not be missing from this list to Jacquemus, who has always been very creative with his invitations but who touched on the unused peaks of iconicity when he invited his guests to the FW19 show of the brand with a loaf of hot bread, with information on times and locations handwritten in a ticket that accompanied it.

Louis Vuitton counter-clockwise clock

Virgil Abloh knows how to be mind-blowing. The concepts behind his Louis Vuitton fashion shows are traditionally very structured and therefore his invitations tend to always be fantastic collectibles. The most recent ones that come to mind are a wooden airplane model and a collection of container-shaped pop-up figurines, but Abloh surpassed himself when, on the occasion of the brand's FW20 show, he sent his guests a gray watch in which all the numbers were replaced with the Louis Vuitton logo and whose hands flowed backwards. Produced in just 1200 pieces, the watch soon became a collectible, reaching very high resell prices on both Grailed and StockX.