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What was the most used fashion brand in Sanremo?

The stage of the Ariston tells all about the tastes of Italians

What was the most used fashion brand in Sanremo? The stage of the Ariston tells all about the tastes of Italians

On Saturday night, the 71st edition of the Sanremo festival ended with the victory of the Maneskins. In our post-show reports we reviewed the best and worst outfits of each evening, but we also took into account which brands were the most popular throughout the entire edition. Counting for each day of the festival the appearances of each brand on stage, the editorial staff of nss magazine has drawn up a ranking of the most present fashion brands on the Ariston stage in this edition. The result is the pattern that you can read below.

This year, in fact, the festival was not only a "Sanremo dei giovani", but also saw the fashion world land on the Ariston stage with appearances of both historical names of Italian fashion and atypical brands for the event such as Maison Margiela, the Burberry by Riccardo Tisci, Marni but also N°21 and MSGM. However, it was the historical names that prevailed: Armani and Dolce & Gabbana were in fact the two brands that appeared most often in this edition of the festival. 

Dolce & Gabbana prevailed over Armani anyway. The brand has in fact dressed Noemi, Ermal Meta, Francesco Renga, WrongOnYou, Fasma, Random, the Extraliscio and Davide Toffolo and Dimartino and Colapesce for each of their appearances, but it has also been worn by Alessandra Amoroso, Greta Zuccoli, The Kolors and Gigi d'Alessio. However, while from a purely numerical point of view Dolce & Gabbana's creations dominated the Ariston stage, more versatility came from the Armani universe with appearances of armani privè's haute couture creations, giorgio armani brand with various tuxedos and women's dresses such as those of Malika Ayane and also the more youthful Emporio Armani with the outfit of Gianni Agnelli on the night of the duets.

Third place was Valentino, a fixed presence on stage with La Rappresentante di Lista, but also weapon of choice of the super-guests of the festival who wore a beautiful sample of his production of Haute Couture, on all Laura Pausini and Vittoria Ceretti.

Although it is clear that the quantity and quality of the looks are two very different things, having been there during the edition also singular appearances of independent brands capable of making their mark (Vaderetro, let's look at you) you can notice an aesthetic dichotomy very typical of Sanremo: on the one hand there is the safe and disciplined fashion of Giorgio Armani; on the other hand, the exuberant and "stage" one of Dolce & Gabbana that, on the other hand, during the various looks, has had very discontinuous trends with minimal and elegant outfits, as in the case of Noemi, Colapesce and Dimartino or WrongOnYou; or looks laden with sequins and patterns as in the case of Renga, Gigi d'Alessio and Random.