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UNIQLO Heattech on the streets of Milan

UNIQLO rewrites the concept of innerwear to fight the cold

UNIQLO Heattech on the streets of Milan
UNIQLO rewrites the concept of innerwear to fight the cold
UNIQLO Heattech on the streets of Milan UNIQLO rewrites the concept of innerwear to fight the cold

Everyday life becomes tech. Form and function meet in items that erase the borders between fashion and performance. A minimal yet recognizable aesthetic, along with an innovative approach towards the concept of fashion, oriented to durability rather than fleeting trends, is what contributed to turn UNIQLO into the giant it is today. With the introduction of the Heattech line back in 2003, the Japanese retailer has rewritten the concept of inner wear thanks to clean and rigorous lines enriched by high quality feautures. The Heattech items use the humidity naturally released by the body and turn it into heat, to keep the wearer warm, ensuring protection even in the coldest temperatures. For the FW19 season UNIQLO introduces to the one of its most successful collections a range of new bright colorways, designed not to be hidden, but to be shown, perfect example of inner wear turning into outerwear.

In the images of the editorial, the versatility and the eclectic nature of Heattech pieces come to life interpreted by local voices that represent the different souls of UNIQLO creations. The Digital Modern Family, for example, does not give up on adventures, walks around the city and trips all over the world even with the coldest temperatures. The Heattech items are the loyal must haves for the skaters of the city, who jump on the deck with any weather condition, more than a passion, a real lifestyle. A mentality similar to the one of football fans, sports enthusiasts who can’t renounce to their favorite sport even in the most rough conditions. For people like Derek Castiglioni who spends his days surrounded by plants, between spaces and gardens designed by him and new inspiring landscapes, Heattech creations become essential items to face every challenge in the best way possibile. 

Stadium is out habitat, our passion never gets cold

Stay in the wild, keep discover and explore nature: it is always the right season, it just depends on your clothes

Let's conquer the city on four wheels: nothing's gonna stop us, no cold weather no rule

Family is a warm feeling when it's cold outside