The Weeknd and PUMA realized a sneaker together
Just a preview of the next capsule collection in collaboration
Fashion
August 8th, 2017
August 8th, 2017
The Weeknd is PUMA brand ambassador since 2016, but only now the collaboration between the two evolves into a real capsule collection that will include both clothing and sneakers.
Just in these hours has emerged the image of a new shoe, called "Parallel”, the first glimpse of the result of the partnership with the star line drop this fall. Specifically, it is a sober high-top sneaker available in olive, white and gray that draws inspiration from traditional military boots. The cost? It should be $ 220.
The clothing line will have a street attitude and will consist of shirts, denim jackets and pants are essential pieces to complete the look.
While preparing the second phase of his Starboy World Tour, The Weeknd, speaking of the capsules, revealed in an interview:
"To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it".
