Three of the most important contemporary artists in the world together on a new and ambitious virtual art platform, Acute Art.

The virtual art as experienced by Marina Abramovic, Jeff Koons and Olafur Eliasson  May VR be the last frontier of contemporary art? | Image 0
Marina Abramovic, Jeff Koons, and Olafur Eliasson support the project launched in the fall of 2017 to bring young emerging artists to light and explore and encourage the transition from art to the new era of online art. Each of the three iconic masters presented this week an interactive preview work at the Brilliant Minds in Stockholm in order to expand the possibilities of virtual reality and evolve this medium by combining creativity and technology.

The virtual art as experienced by Marina Abramovic, Jeff Koons and Olafur Eliasson  May VR be the last frontier of contemporary art? | Image 0
The virtual art as experienced by Marina Abramovic, Jeff Koons and Olafur Eliasson  May VR be the last frontier of contemporary art? | Image 1
The virtual art as experienced by Marina Abramovic, Jeff Koons and Olafur Eliasson  May VR be the last frontier of contemporary art? | Image 2

Jeff Koons, fresh from the success of the collaboration with Louis Vuitton, realizes Phryne, a metallic ballerina inspired by the famous courtesan of ancient Greece that guides viewers across the world.

"I used Phryne's metallic surface to bring the affirmation of self into VR. You can see your reflection within her. She affirms that your presence is real, that you exist. Sheís a teacher. Stimulating different sense perceptions within virtual reality is a new territory and to use VR as a tool to connect to the universal is a wonderful thing",

said the inventor of famous balloon animals.

Marina Abramovic, on the other hand, presents Rising: a strong call to action through which the artist uses virtual reality to face the public with the climatic crisis sweeping the world over. Her avatar invites you into his glass tank, which is slowly filling with water. Then it brings you all over the world to see the ice and glaciers that are melting. If you are committed to helping, the water level drops if it drains. For Abramovic,

"The project will offer people the chance to empathize and respond to the needs of others affected by this crisis".

Finally, Olafur Eliasson, interested in how we co-produce reality, develops "Rainbow," a way to explore the natural phenomenon based on our deep sensory-sensory knowledge and the sense of space to bring people to a set of geographical frontiers.

May VR be the last frontier of contemporary art?