How did the launch event of the Air Max Dn in Paris go?

For the highly anticipated launch of the Nike Air Max Dn, Nike opened the doors to Dynamic Land, an immersive space created specifically to unveil the latest chapter of the Air Max legacy. A theme park built exclusively for the guests who could enjoy themselves experiencing the attractions provided by the Swoosh: Swoosh Cyclone, Maxx Energy, Maxxed Out Moto-X, JD House of Dynamic, 360° VR, but above all Dn Colliders, the bumper cars faithfully recalling the silhouette and color scheme of the original Nike Air Max Dn. Despite the playful aspect of the experience being one of the most anticipated, Nike made it even more enjoyable by offering bubble tea and other products typically found in an amusement park.

Nike's story proceeds in revolutions: the latest, in chronological order, is led by the Nike Air Max Dn, a shoe that marks a new generation in the revolution of footwear cushioning that began decades ago, a reimagined icon. First appearing with the Nike Air Max Dn, Dynamic Air materializes into a new Nike Air unit with dual-chamber and four-tube construction, designed for unreal comfort, fluid strides, and maximum bounce. Nike's innovation teams drew on over three decades of Air Max science and cutting-edge manufacturing methods to deliver an unprecedented product.

Reggie Hunter, Product Director of Nike Lifestyle Footwear stated that «The independent chamber structure allows the Air unit to respond to the body's load with every step. The sensation you feel is one of fluid movement from heel to toe because the Air unit interacts in real time with the foot, following your movements. Thanks to Air Max Dn, we've been able to unlock this sensation for the first time.» The technology and features debuting with the Nike Air Max Dn give life to an entirely new model while simultaneously capturing the fit and aesthetics of a cult silhouette, one that will be remembered for a long time, just as Dynamic Land will be for those who had the privilege of experiencing it.