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Golden Goose takeover to talk about responsible innovation

Yatay B is the brand's new animal-free fabric

Golden Goose takeover to talk about responsible innovation Yatay B is the brand's new animal-free fabric

Along the windows of Corso Vittorio Emanuele at La Rinascente Milano, Golden Goose displayed the Yatay Box. This is the first totally recycled and recyclable sneaker box that reduces environmental impact by combining shipping box and packaging into a single object. 

From October 12 to 31, in fact, it will be possible to attend the event organized by Golden Goose at La Rinascente Milano to discover its commitment to sustainability and innovation. Here Yatay B was presented, a bio-based material derived from non-food vegetable sources that can synthesize the brand's innovative vocation. Its production process helps reduce CO2 emissions and recover 98 percent of water. To celebrate this journey, the Made in Italy sneaker, Yatay Model 1B, will be available as a physical exclusive at the pop-up in La Rinascente Milano.